• Your dog's skin is thinner than an adults' so they need special care & nourishment. No harsh ingredients.

  • Our unique natural origin, conditioning dog shampoos are specially formulated for a healthy, shiny coat and pH-balanced to be gentle on your dog’s skin.

  • We are passionate about caring for your dogs skin.

    For too long, dog shampoos have used cheap surfactants and additives linked to skin irritation, flaking and itching. We go nowhere near the SLS, Parabens, Cocamide MEA and fragrance that are so harsh for your dog - & for your hands.

We believe in only the best, for you and your dog

We have worked with the finest human skincare brands and seen the research into the effects of harsh chemicals on our skin.

We were worried by the increasing number of dogs suffering from dermatological & health issues as a result of the ingredients in their products.

So, we set about developing a pioneering natural skincare range to offer dogs the holistic wellbeing experience we adults are accustomed to.